Target Audience

Whether the tenant is an individual looking for a private space, a pair of roommates, or a family, they deserve a safe and secure home. Seaside Apartments appeals to the younger crowd that needs reassurance that they are not just another renter in the building, but that they will be comfortable and secure.

Brand Identity

While no location can be guaranteed 100% safe, the brand identity of Seaside Apartment Lofts is to make the tenants feel comfortable in the complex.

Soft colors, a clean look, and the interlocking title around the logo communicates this.

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Packaging Design and Branding